Celebrity isn’t just performance — it’s business. In Brand Capital, we track how public figures convert attention into ownership, deals, and power plays that define their brand empires.
In 2013, Travis Scott was just another Houston rapper trying to break into the game with dark, genre-blurring mixtapes and a Kanye co-sign. A decade later, he’s not just a chart-topping artist — he’s become … Read more
In an industry that thrives on spectacle, Kelley Mack has built something far more enduring: a body of work rooted in resilience, emotional depth, and a quiet refusal to play by Hollywood’s rules. While many … Read more
Brandi Glanville is more than just a reality TV star—she’s a cultural force who has managed to carve out a lasting presence in an industry notorious for its fleeting fame. Rising to fame as a … Read more
“Listen, I’m not here to make friends — I’m here to tell the truth.” That’s Brandi Glanville, tweeting with her usual fire after yet another tabloid-stirring podcast episode. It’s the kind of line that reminds … Read more
There was a time in Hollywood when blonde meant one thing: decoration. It was a visual shorthand — a role cast before the actress even spoke her first line. And yet, Loni Anderson, with her … Read more
Yes, that house—the one rumored to house a legacy of demonic hauntings, made infamous by Ed and Lorraine Warren, and burned into pop culture by The Conjuring films. And while most people might run screaming … Read more
Micah Parsons is a force of nature on the football field — the kind of player who bends games to his will, disrupts offensive plans with ease, and dominates headlines with highlight-reel ferocity. In pads … Read more
For decades, Adam Sandler was the guy who made you laugh with fart jokes, weird voices, and characters named Billy, Happy, or Zohan. Critics scoffed, fans quoted him, and studios kept cashing in—until they didn’t. … Read more