Celebrity isn’t just performance — it’s business. In Brand Capital, we track how public figures convert attention into ownership, deals, and power plays that define their brand empires.
If you’ve ever wondered how a Bronx-born rapper became a global marketing machine, you’re not alone. Cardi B’s story is one of the rare cultural crossovers where chart-topping hits and boardroom deals share the same … Read more
The house lights dim, the bass drops, and a sea of sequins and silver glitters under the Renaissance tour stage lights. For most fans, that’s where Beyoncé’s story begins and ends — a performer at … Read more
On a summer night in Brooklyn in the early ’90s, a young Shawn Carter could look out from the rooftops of the Marcy Projects and see nothing but possibility—and hustle. Decades later, that same man, … Read more
Few NFL players have managed to turn on-field dominance into off-field cultural currency quite like Travis Kelce. On Sundays, he’s the Kansas City Chiefs’ dependable tight end, known for precision routes and game-changing touchdowns. But … Read more
Taylor Swift has evolved far beyond the title of singer-songwriter. Today, she represents a living, breathing brand ecosystem—one that fuses music, fashion, storytelling, and economics into a single cultural force. Her influence doesn’t stop at … Read more
From the moment Rihanna first dominated global charts, she carried a charisma that felt larger than music itself. But what few anticipated was how seamlessly she would pivot from hitmaker to modern mogul, rewriting the … Read more
When Drake first emerged on the hip-hop scene, critics and fans alike focused on his lyrical vulnerability and crossover appeal. Few could have predicted that the same artist who once handed out mixtapes would one … Read more
When Kylie Jenner first appeared on television, she was the youngest sibling in a family already steeped in fame. To most viewers, she was simply the quiet teenager in the background of Keeping Up with … Read more
Kim Kardashian’s rise is one of the most studied brand evolutions of the 21st century. Once known primarily as a Hollywood socialite and reality TV personality, she has transformed herself into a global entrepreneur with … Read more
At his peak, Kanye West stood in the spotlight of Paris Fashion Week, draped in custom Balenciaga, debuting a Yeezy collection that sold out before the models had even left the runway. At his lowest, … Read more