The 2025 Billboard Latin Music Awards lit up Miami’s James L. Knight Center on October 23, with Bad Bunny leading the charge. With an impressive 27 nominations, the reggaeton superstar was vying for his sixth consecutive Artist of the Year title, a monumental achievement if he pulls it off.
However, the night was full of competition, with several major artists hot on Bad Bunny’s heels. Fuerza Regida, with 15 nominations — including one for Artist of the Year — was a strong contender, alongside Rauw Alejandro, who racked up 14 nods. Karol G and Tito Double P each received 10 nominations, while Peso Pluma rounded out the field with 9.
A Big Year for Bad Bunny
Bad Bunny’s 2025 has already been filled with milestones. Not only did he dominate the Billboard Latin Music Awards nominations, but he was also recently announced as the headliner for the 2026 Super Bowl Halftime Show. The Puerto Rican artist has truly become a global sensation, a fact he highlighted during his Saturday Night Live appearance in early October.
He expressed deep gratitude to his fans, saying, “It’s more than a win for myself, it’s a win for all of us.” He also took a moment to celebrate the impact of Latinx communities, especially in the U.S., and the doors they have opened for artists like him.
Daddy Yankee’s Comeback
Another huge moment at the awards was the return of reggaeton legend Daddy Yankee. After announcing his retirement, Daddy Yankee made a triumphant return to the stage with his new single “Sonríele.” Speaking to Billboard, the 49-year-old artist reflected on his evolution, saying, “Having a life of success is different from having a life of purpose.” For him, the focus has shifted from industry success to using music as a tool to transform lives.
Other notable performers included Ozuna, Grupo Frontera, Kapo, Danny Ocean, Olga Tañón, Laura Pausini, and La Arrolladora Banda El Limón de René Camacho, all of whom kept the energy high and the party going throughout the night.
As the night continued, all eyes were on whether Bad Bunny would add another win to his already legendary career. What do you think of his chances this year?
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