At The Graval, we value transparency, responsibility, and integrity in all aspects of our publication — including how we collect and use your information. This Privacy Policy outlines what personal data we collect, how we process it, how we safeguard it, and your rights as a user of our services. Our approach is rooted in the principles of EEAT — Experience, Expertise, Authoritativeness, and Trustworthiness — and we are committed to upholding these standards in both our editorial and data practices.
Who We Are
The Graval is a digital media platform that publishes editorially curated content focused on culture, strategy, branding, and the long-term dynamics of public influence. This Privacy Policy governs all activity and interactions on www.thegraval.com.
For data protection purposes, The Graval acts as the Data Controller for all personal data collected through this website.
Information We Collect
We may collect data in the following ways:
A. Information You Voluntarily Provide
When you interact with our site, you may choose to provide personal information, such as:
- Your name and email address (e.g., when signing up for newsletters or contacting us).
- Optional demographic or interest information (e.g., reader surveys, feedback forms).
B. Automatically Collected Information
Like many websites, we automatically gather certain technical and usage data:
- IP address
- Device/browser type and version
- Referring website or search engine
- Pages visited and time spent
- Time zone, location (approximate via IP), and clickstream behavior
This data is used for analytics, performance monitoring, and improving user experience — never for personal profiling or resale.
C. Cookies and Tracking Technologies
We use cookies and related technologies (e.g., beacons, scripts) for functionality, analytics, and advertising relevance.
You can control cookie settings through your browser or visit our Cookie Policy for opt-out instructions.
How We Use Your Information
We use your data for the following lawful purposes:
- Content Delivery & Optimization: Improving the layout, functionality, and relevance of our editorial content.
- Communication: Sending newsletters or responding to inquiries (only if opted in).
- Analytics: Understanding aggregate traffic patterns and user engagement.
- Legal Compliance: Adhering to applicable laws, responding to legal requests, or ensuring platform integrity.
We do not sell or rent personal information under any circumstance.
Legal Bases for Data Processing
We process your personal data under one or more of the following legal grounds (as required by GDPR):
- Your consent (e.g., subscribing to newsletters)
- Our legitimate interest (e.g., site improvement, analytics)
- Contractual necessity (e.g., responding to contact requests)
- Legal obligations (e.g., fraud prevention, compliance)
Data Sharing and Third-Party Services
We may share limited data with trusted third parties, strictly under data protection agreements:
Examples include:
- Analytics providers (e.g., Google Analytics)
- Email marketing platforms (e.g., ConvertKit, Mailchimp)
- Ad networks (e.g., Google AdSense, only if advertising is enabled)
- Web hosting and infrastructure providers
These service providers are restricted from using your data beyond what’s necessary to fulfill their contractual obligations.
Data Security
We employ robust technical and organizational safeguards to protect your data, including:
- HTTPS encryption
- Secure servers and firewalls
- Access controls and authentication
- Regular data audits
Despite best efforts, no system can guarantee 100% security, so we encourage responsible browsing and personal caution online.
Data Retention
We retain personal data only for as long as necessary to fulfill its purpose, including:
- Maintaining user records
- Fulfilling newsletter subscriptions
- Legal or regulatory obligations
Analytics data may be retained in aggregate and anonymized form indefinitely to monitor long-term performance.
Your Privacy Rights
Depending on your location (e.g., EU, California), you may have the right to:
- Access a copy of your personal data
- Correct or update inaccurate information
- Delete or request deletion of your data
- Restrict or object to certain data uses
- Withdraw consent at any time (e.g., unsubscribe)
- Lodge a complaint with a supervisory authority
To exercise any of these rights, contact:
📧 [email protected]
International Users & GDPR
If you are a resident of the European Economic Area (EEA) or United Kingdom, we comply with the General Data Protection Regulation (GDPR):
- You have additional rights to request data portability and lodge complaints with your local data protection authority.
- We do not transfer data internationally unless adequate safeguards are in place.
Children’s Privacy
The Graval does not knowingly collect or solicit data from individuals under 18 years of age. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.
Advertising & Affiliate Disclosure
- We may display contextual ads in the future (e.g., via Google AdSense).
- We may include affiliate links (e.g., Amazon, product recommendations). These links will always be clearly labeled.
- We do not accept payments for editorial coverage, and all sponsored content will be transparently marked.
Updates to This Policy
We may revise this Privacy Policy periodically. Updates will be reflected with a revised “Effective Date” at the top of this page. If changes are material, we will provide a notification on the homepage or via email if applicable.
Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or your personal data, please contact:
The Graval Privacy Officer
📧 [email protected]
🌐 www.thegraval.com